If you’re running a small business, the chances are you’re very busy and involved. While schedule may be tight, have you stepped back and assessed whether your efforts are paying off?
Marketing is one of the most critical parts of a successful business campaign. Considering the newfound dependence on the internet, even small businesses should be practicing inbound marketing already.
So today, you’ll be learning more about the basics of inbound marketing as a small business. Take note because if you’re able to pull this off effectively, you can be sure it’s worth your time and effort.
- Outbound marketing out! Inbound marketing in!
Most likely, local businesses still believe in handing out flyers, making posters or infomercials to let their products be known. Well, if you’re one who’s still a great believer of this traditional marketing, then it’s time you open your mind to something else, something more effective.
Inbound marketing is all about marketing online. Not only will this save you a lot more, it will easily capture your market at a shorter period of time— which now leads us to the basic steps you need to take.
- Create unique, compelling and shareable content.
One truth in the realm of inbound marketing is that content is and always will be king. Whether you’re about to send an email to your clients, a blog post to share your thoughts or simple social media posts, it’s critical for you to achieve quality content.
If you don’t have the time or don’t trust yourself with writing, hire someone who can. Make sure that a good time is invested on research and there’s also a good flow of creativity. While it’s important what you write, it is also significant how you write it. So ensure that you provide your market nothing less than a thought-leading one.
Another trick is to make use of evergreen content. It’s a timeless, always-significant type of content such as “how to’s” and other tips and techniques that can be related to your industry.
- Optimize, optimize, optimize.
If you’ve never heard of Search Engine Optimization, then it’s about time you do so. SEO is the process of practicing techniques that will make your website more visible and increase your ranking in search engines such as Google and Yahoo!.
Even if you’ve formulated content that’s amazing in every way, without the right amount of optimization your website can easily go down the drain. The following are some of the simplest ways to optimize your content:
- Work well with your keywords. Keywords are the terms that are most searched by users online. In relation to your industry, you need to make use of localized keywords. For instance, you’re running a computer shop. A helpful keyword would be “computer shop in Balmoral Road Singapore”.
Moreover, you should place your keywords well entwined with your content. You can’t just scatter them everywhere because it will be spammy and Google will make you pay for it.
- Use keyword-drive titles. Another way to optimize your content is to use a set of your keywords into the title so it will be easier for your content to be found. Also keep in mind that it should sound fit with the rest of the words in your title.
- Link effectively. Linking internally and externally is one way to build your name online. So make sure you maximize your website by linking related topics internally and externally working with other websites that are related to your industry. If you know anyone who owns a computer repair shop with a website, that’s a good area to link to.
- 4. Offer sweet bargains online.
Another awesome way you can use inbound marketing is to offer the best deals possible to your market. Whether you’re releasing it via social media or email marketing, it’s a great venue to reach more people and gain new clients.
Give limited-time offers to a specific number of people so that your market will pay more attention. Just keep in mind to not always promote your business. You can even share or post stories that are simply significant to your brand and to your market.
Trust that they will get tired if everything they read is all about you.
- Be part of the social media.
Do you have a personal Facebook or Twitter account? Do you realize how impactful and viral these social media platforms can get? Well, that’s how much power and impact you can get when your business is also part of the social media buzz.
Considering the billions of people active in various social media platforms, it’s a great area to find more customers. Not only will you have a greater chance to be recognized by your niche, you also have better opportunities to be patronized.
There are three crucial things you need to remember when using social media in your inbound marketing campaign. First, never talk about your brand all the time and purely. People will skip your posts. Second, learn good timing as to when to post or share content. Break time, before office hours and bedtime are the best moments to do so. Lastly, integrate your content with social media by putting easy-to-spot options of Twitter, Facebook, Google+, Pinterest and other platforms.
Even if you’re running a local business, it’s tremendously important for you to maximize the ways on how you can grow your market, expand it and open new doors to bigger and better opportunities. So make sure to make time and invest on inbound marketing. You’ll be surprised by the impact it can give your brand.
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